“UPCYCLING is circurlar design… like CARPEDIEM”.
These are not used materials, but remnants of impeccable workmanship preserved ad hoc, offered at low cost, revived by the customer and enhanced by those who will wear these virtuous designs.
A responsible sales system
CarpeDiem is not simply an e-shop.
It is a platform that directly connects the producer with customers, promoting responsible and sustainable purchasing. We offer materials such as high-quality lace, tulle and microfibre at affordable prices, enabling individuals, seamstresses, craftsmen and many other categories to express their creativity without waste by purchasing directly from the factory.
Ethics and the Future: The true meaning of Upcycling
In today’s sustainable fashion scene, it is essential to distinguish between “upcycling” and “recycling”. While “recycling” involves the process of transforming materials to create new products, “upcycling” maintains the essence of the original material, enhancing it through creative reuse.
This approach not only makes for less waste, but also reduces the demand for new resources and related emissions.
Our lace collection: a symbol of Upcycling and Circular Design
CarpeDiem is not just a brand; it is a movement that promotes respect for the environment through upcycling practices. This process, which literally means “recovery for the better”, transforms waste materials into higher-value items, reducing waste and extending the lifecycle of products.
Explore and use our opportunities
Visit our website regularly to discover new items and offers. In a constantly changing world, CarpeDiem offers you the chance to be part of a movement that values the present, promotes creativity and embraces sustainability. Seize the moment and discover the endless possibilities our laces can offer you.
Fashion: new buzzwords
Nowadays, even the big fashion brands are increasingly opting to optimise and reuse their products, combining fashion with a social or philosophical component. Some examples
The H&M Conscious Collection: H&M, a well-known fashion brand, has created a line called “Conscious Collection” that uses sustainable and responsible materials, such as organic cotton and recycled polyester. This initiative aims to promote more sustainable fashion and reduce the environmental impact of the fashion industry.
Warby Parker: Warby Parker is an eyewear brand that follows a business model called “Buy a Pair, Give a Pair”. For every pair of spectacles sold, Warby Parker donates a pair of spectacles or provides vision assistance to people in need in developing countries.
TOMS Shoes: TOMS is a footwear brand known for its “One for One” initiative. For every pair of shoes purchased, TOMS donates a pair of shoes to a child in need. In addition to shoes, TOMS has expanded its business model to include sunglasses and eye care products.
Fashion Revolution: Fashion Revolution is a global movement promoting transparency and ethics in the fashion industry. Every year, they organise Fashion Revolution week, during which they invite consumers to ask fashion companies “Who made my clothes?” in order to raise awareness of the importance of safe and decent working conditions for fashion workers.
Better World Fashion: Better World Fashion is a Danish company offering a rental service for sustainable leather jackets. The aim is to reduce the environmental impact of leather production and to promote a more circular consumption model.
Reuse, conversion Upcycling
Transformation, value enhancement
Reducing waste
Sustainability, respect for the environment
CarpeDiem espouses the “no waste” trend
There are several reasons that can explain this change:
- Social responsibility: Companies are increasingly recognising their social responsibility towards society and the environment in which they operate. Many consumers expect companies to act ethically and be aware of the consequences of their actions. Supporting social causes can be a way of demonstrating commitment to social responsibility.
- Brand image and reputation: Association with social or philosophical causes can improve the brand image and reputation of the company in the eyes of consumers. People are often attracted to brands that care about social issues and demonstrate a genuine commitment to the common good.
- Differentiation in the market: In a crowded market, companies look for ways to distinguish themselves from competitors. Supporting social causes can be a way for them to stand out and create an emotional bond with consumers who share the same concerns.
- Employee engagement: Social initiatives can be a way to engage and motivate employees. Many people seek a sense of purpose and gratification in their work, and supporting meaningful causes can help create a more stimulating and rewarding work environment.
- Market opportunities: Some social or philosophical causes can represent real market opportunities. For example, the growing awareness of the importance of environmental sustainability has paved the way for new markets and new consumers interested in environmentally friendly and sustainable products.
Ultimately, supporting others or embracing social initiatives can benefit both companies and society as a whole. Companies’ commitment to the common good can help create a positive impact on the community, enhance corporate reputation and meet the expectations of modern consumers.
CarpeDiem is all of this.
The Pasqua Family fully adheres to these values by making a concrete commitment.